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BUZZFEED NEWS REDESIGN & SITE LAUNCH (2018)
We were tasked to create a new brand and destination website for readers that was reflective of BuzzFeed News’ explosive reporting. The goal was to draw a clearer distinction between the fun and entertaining content found from BuzzFeed Originals, and the serious journalism done by BuzzFeed News. This was a collaboration between my team and the product design team.

RESPONSIBLE FOR
New Logo, Style Guide, Home Page Design (Mobile & Desktop), Article Page (Mobile & Desktop)

Creative Director: Dennis Huynh
Design Director: Ben King 
Art Director: Lixia Guo
Graphic Designer: Ben Kothe

Typographer: Tal Leming, Type Supply

Director of Product Design: Kelsey Scherer
Associate Product Designer: Noga Rav


HONORS
2019: Shorty Awards
Finalist: Brand Redesign
Audience Honor: Brand Redesign

PRESS
Fast Company: BuzzFeed Unveils a Sophisticated New Look

ADWEEK: Top 10 Brand Redesigns of 2018

AIGA: OMG: BuzzFeed News Got a Buttoned-Up Redesign




Key Art: Ben King
Animation:
Austin Stone
© Dennis Huynh, 2020