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BUZZFEED NEWS REDESIGN & SITE LAUNCH (2018)
We were tasked to create a new brand and destination website for readers that was reflective of BuzzFeed News’ explosive reporting. The goal was to draw a clearer distinction between the fun and entertaining content found from BuzzFeed Originals, and the serious journalism done by BuzzFeed News. This was a collaboration between my team and the product design team.
We were tasked to create a new brand and destination website for readers that was reflective of BuzzFeed News’ explosive reporting. The goal was to draw a clearer distinction between the fun and entertaining content found from BuzzFeed Originals, and the serious journalism done by BuzzFeed News. This was a collaboration between my team and the product design team.
RESPONSIBLE FOR
New Logo, Style Guide, Home Page Design (Mobile & Desktop), Article Page (Mobile & Desktop)
Creative Director: Dennis Huynh
Design Director: Ben King
Art Director: Lixia Guo
Graphic Designer: Ben Kothe
Typographer: Tal Leming, Type Supply
Director of Product Design: Kelsey Scherer
Associate Product Designer: Noga Rav
New Logo, Style Guide, Home Page Design (Mobile & Desktop), Article Page (Mobile & Desktop)
Creative Director: Dennis Huynh
Design Director: Ben King
Art Director: Lixia Guo
Graphic Designer: Ben Kothe
Typographer: Tal Leming, Type Supply
Director of Product Design: Kelsey Scherer
Associate Product Designer: Noga Rav
HONORS
2019: Shorty Awards
Finalist: Brand Redesign
Audience Honor: Brand Redesign
PRESS
Fast Company: BuzzFeed Unveils a Sophisticated New Look
ADWEEK: Top 10 Brand Redesigns of 2018
AIGA: OMG: BuzzFeed News Got a Buttoned-Up Redesign
2019: Shorty Awards
Finalist: Brand Redesign
Audience Honor: Brand Redesign
PRESS
Fast Company: BuzzFeed Unveils a Sophisticated New Look
ADWEEK: Top 10 Brand Redesigns of 2018
AIGA: OMG: BuzzFeed News Got a Buttoned-Up Redesign
Key Art: Ben King
Animation: Austin Stone